; Micael Wahlberg


Project Leader



Creative Director

Micael Wahlberg


What I'm all about.

I´m a digital executive, leader and strategist. I´m skilled in business communication, business strategy, brand development, internationell retail and product and process design. As Web Manager and Creative Director at Stadium I created a new digital strategy for transforming Stadium from only traditional media and advertising to a modern multi channel enterprise. As founder of the design agency Lord Byron i created a one million USD business with five employees within one year from launch.

I´ve worn many hats in my career -teacher, coach, inspirational speaker, writer, designer, researcher, manager, marketer and strategist. As a result , i have a unique ability to manage multi-disciplinary projects and to navigate complex challenges. But actual experience has taught me that my professional value boils down to the following:

- I´ve directing development of digital transformation and digital communication since the Web was born.
- I have Big Ideas.
- I understand that execution is what matters when you want to succeed.
- I have worked with many organizations and employees, and I understand that a good team is of the greatest value,
- I can build great teams and coach.
- I´m the calm one.
- I run toward the future.

I love making new professional acquaintances. Reach out if you want to talk future, business or watches. Specialities: Operational management, creative direction, communications, coaching and employee development, social media, product design and watchmaking.

  • Full NameMicael Wahlberg
  • BirthdayMay 25, 1966
  • ResidenceSweden
  • Emailmicael.wahlberg(a)gmail.com


Progress is important!

Creative Direction


What I do.

Creative Director

I have worked as a Creative Director at Stadium, see stadium.se. Senior Art Director at Creuna, see creuna.se. Currently I working as a Creative Director at designer.se.


I have make inspirational speak at Webbdagarna, Business Arena and SIME. Currently I have a course at Norrköping Scince Park Make It. See nosp.se for more.

Start-Up Coach

I work for several Start-Ups as a Start-Up coach. If you want coaching please contact me.


In my own Start-Up I design and make leather product, please see designer.se for more.


I have worked for several companys with strategy, for example Stadium, Assa Abloy, Dignita, Nike, Adidas.


I have start my own watch brand and make handbuild watches, please see designer.se for more.


Yes. I've been around.

  • Firma Micael Wahlberg, Creative Director and CEO

    2006 - Present

    Inspirational Speaker, Business Strategist and Creative Director within the areas of Brand Strategy, Business Strategy, Online Marketing, e-commerce Strategy, Start Up and Business Model Innovation.

    You can book me for:
    - Inspirational speaking
    - Team coaching
    - Brand strategy work
    - Business Model Innovation
    - Project Lead

  • Nordic Morning, Account Director

    2017 - 2018

    Nordic Morning creates digital experiences that transform businesses. We are 320 passionate people driving change for the largest enterprises and brands in the Nordics by building and running their Digital Growth Engines. Our ways of working help companies become customer-centric by combining our capabilities within the business transformation, service design, technology, data-driven marketing and content creation.

  • Norrköping Science Park, Communication Manager and Start Up Coach

    2015 - 2017

    As a Communications Manager my responsibilities include a multi channel strategy, digital transformation and social media communication as well.

    - Development of courses with Business Strategy and Business Model Innovation in fokus.
    - Start up coaching focus on small and medium size businesses.
    - Working with Business Model You, Business Model Canvas, Value Proposition Design and Trend Model Canvas to help our partners and clients.

  • micaelwahlberg.com, Creative Director and CEO

    2015 - Present

    micaelwahlberg.com is a small e-commerce test with handmade accessories, watches and bags. I work with product design, marketing and business development.
    My mane interest is slow fashion and the culture of makers, craftsmen and handmade products with high quality.
    I am focus on building products as well as a company with high value and quality with a small budget.

  • Lord Byron, Creative Director and CEO

    2010 - 2013

    Lord byron was a creative design and strategy consultancy. I worked with Digital Strategy and Corporate Identity for small and medium sized enterprises.
    Lord Byron had five employees and annual turnover of one million USD.

    I worked with:
    - Business Strategy and creative consulting.
    - Brand Strategy and Corporate Identity.
    - Digital Strategy and web site delivery.


I'm not lazy.

  • Örebro University, Bachelor´s Degree

    1996 - 1997

    Graduated with a focus on media and communication studies. The paper examined the media of the war in Bosnia. The main issue was how the media used promotional to bring the various warring sides' message or propaganda.

  • Örebro university, Bachelor´s Degree

    1988 - 1992

    Degree with a focus on marketing and financing. The paper charted the environment for small and innovative growth companies with a focus on marketing and venture capital.

  • Örebro Art School, Bachelor´s Degree

    1997 - 1999

    Degree with focus on photogaraphy and classical painting.


Brands I worked for.

  • Norrköping Science Park
  • Stadium
  • Assa Abloy
  • Nike
  • Örebro University
  • Adidas
  • designer.se
  • Creuna
  • Dignita


Get in touch.

  • LocationSweden
  • Phone+46706470306
  • e-commercedesigner.se
  • Emailmicael.wahlberg(a)gmail.com